New 2023 Toyota Prius For Sale in Lafayette, IN

Go Further with Less in the 2023 Toyota Prius

What are you looking for in a new car? Is efficiency one of your must-have features? When it comes to fuel economy, there's no substitute for a hybrid. And when you're looking for a hybrid? The Toyota Prius is the car you want.

A compact hybrid sedan with seating for up to five, the Toyota Prius has a legacy as one of the market's original hybrid cars. Doubly blessed with robust features and a smooth ride, the new Prius is the one of the best hybrid models you'll find on the roads of Delphi and Frankfort, IN.

Based in Lafayette, IN, the team at Bob Rohrman Toyota can tell you more about everything the Toyota Prius has to offer.

Toyota Prius - Extolling Sustainability in a Modern Approach

Rather slender are exterior lines with no rough edges to speak of. Perhaps taking its design cue from stealth aircraft, 90-degree angles are difficult to spot - if at all.

Indeed, at first glance, the 2023 Toyota Prius offers style and modern sophistication to commuting or family adventure.

Spanning elevated levels of performance to what's now deemed essential in comfort and technology, the Lafayette driver is left in want of nothing. Your every inclination is likely accounted for.


To the 2023 Toyota Prius, performance is stamped by the brand's implementation of engineering prowess.

With the 2L, four-cylinder engine delivering a hybridized 57 mpg combined, choice of front- or all-wheel drive emits 194 hp and 196 hp -- respectively. And acceleration has been timed from zero to 60 mph in just 7.2-seconds.

Other performance values are detailed below:

  • Up to 23.8 cu.-ft. of cargo spacing is available.
  • Total passenger volume measures to 91 cu.-ft. for welcoming five passengers across the trim lineup of six Prius variations.
  • Electronically controlled Continuously Variable Transmission (CVT) is standard equipment.

Interior Space

Once entering the 2023 Prius cockpit, the Lafayette driver is treated to an expanse of modernity. Noticeable is the dashboard orientation mimicking that of a fighter jet.

To this design, the driver instrumentation panel lends digital gauge and important traveling data situated above the steering wheel. Alongside is the standard 8-inch LCD multimedia touchscreen display with JBL audio lending pristine quality to your preference in playlists or books narrated.

Inlaid into the slim center console is wireless device charging and two cupholders. Above is a fixed glass roof split between the cockpit and rear seating.

Other key features to the 2023 Prius interior may be explored below:

  • SofTex®-trimmed upholstery to heated and ventilated front seats.
  • Driver's seat lends eight adjustable memory settings.
  • Liftback is powered for added convenience in accessing the cargo compartment.


Technology is an all-encompassing feature to the 2023 Toyota Prius.

As such, the Lafayette driver stays connected through various equipment and systems. Integrated are Apple CarPlay® and Android Auto™ applications upon the LCD touchscreen display. Available is Cloud Navigation and panoramic view monitor also viewed upon the same display centrally located.

Advanced Park is an optional feature that employs cameras and sensors for securing a tight Lafayette parking slip - this controlled via hands-free automatic operation.

Additional key aspects to technology may be found below for a well-informed choice made:

  • USB charge ports are abundant with six in total.
  • Digital Key capability will detect a Bluetooth-connected smartphone for remote vehicle access enjoyed.
  • Toyota Safety Sense™ lends solutions to every day driving circumstances for safer traveling.

2023 Prius Trims Compared

To the 2023 Toyota Prius are six trims with amenities found exclusive to each.

For a better understanding, featured below are key aspects spanning the 2023 Prius trim selection for Lafayette shoppers to exercise:

  • Prius LE offers blind-spot monitor with rear cross-traffic alerting.
  • Prius LE AWD comes equipped with all-wheel drive.
  • Prius XLE exhibits 19-inch alloy wheels and wireless device charging.
  • Prius XLE AWD is set to earn 49 mpg within Lafayette proper.
  • Prius Limited sports fixed glass roof and an allotment of eight JBL speakers.
  • Prius Limited AWD delivers 50 mpg with interstate traveling.

Schedule Your Toyota Prius Test Drive at Bob Rohrman Toyota Today

Would you like to know more about everything the new Toyota Prius has to offer? Reach out to the sales team at our Lafayette, IN dealership. We have a new Toyota inventory complete with options for the new Toyota Prius.

We'd love to put you in the driver's seat of a new Prius for a test drive. And if you enjoy your time behind the wheel? You'll find us waiting with new Toyota Prius finance offers, including options for loans and leasing.

For all your Toyota Prius desires and more, contact Bob Rohrman Toyota today. We work hard to be the go-to dealership you can trust. Don't hesitate to bring us your questions today.

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Plus tax, title, license and $199.00 doc. prep. compliance & retainage fee. All offers with approved credit.